PennWell appoints Ceejay as their 'Official' agent for China

We are proud to inform you that the world’s dominant Global Power Events Company; PennWell has appointed Ceejay International Ltd as their ‘Official’ agent for their wide range of global power events, known as the POWER-GEN conferences and exhibitions. We have attached the appointment letter confirming Ceejay International as PennWell’s ‘Official’ agent in China.

Ceejay is now responsible for the marketing and the exhibition space bookings for the following global power exhibitions and conferences: for more details

Welcome to Ceejay International Ltd.

Go Global with Ceejay International Ltd.

Bridging both language and business culture gaps

Marketing, public relations (PR) and media communications, when used together are potent and effective methods of creating success for companies around the world. Increasingly, both publicity and marketing materials are being required to promote new technologies, products and services to customers and potential customer in other parts of the globe where different languages and business cultures dominate the local market.

Problems with effective business communications between differing cultures are experienced in the extreme when companies located in Europe or America wish to engage with companies and organizations and markets located in China. The same is true in reverse when companies situated in China wish to communicate with companies and market sectors in the west.

Experience will prove that business cultures differ widely and that a clear understanding of the other person’s business culture is as essential for effective business communications and for marketing purposes. Unfortunately, there are many business people who believe the only major difference between east and west is the language barrier. Whilst language is a vital element of business communications, so too is an understanding and a respect of the other side’s business culture and business communications needs.

Bridging the language and the business culture gap – with many years of international publicity and marketing experience, and now with some six years of business experience working in China, Ceejay is able to assist both western and Chinese companies with their East/West or West/East publicity and marketing strategies. Ceejay has teams of local personnel in Beijing, Guangzhou and Hong Kong, China and in London, UK who become involved with our client’s marketing and publicity campaigns when their expertise and local contacts are needed.

The Ceejay team is setup to help companies’ access foreign markets in their own language and in a style that fits their customer’s own language and local business culture. We formulate marketing and publicity strategies and materials in our client’s own language and then once approved we translate this material into their customer’s language for marketing, publicity and media communications purposes.