1. Strategic planning

Publicity/ PR/corporate image audit

A good corporate image is founded on substance and its creation and application should be far more than a cosmetic exercise. Ceejay’s team will assess your current material publicity and PR materials carefully in respect of creating a strong image. We will then draw up a publicity plan that will achieve optimum results in creating awareness of your company and will build an image of trust and respect for your company. This will make your customer want to do business with your company.  

Key messages

Every company will have key corporate messages that need to be conveyed to its audiences. You may wish to say how innovative your company is, how experienced it is or how caring it is. There are also more specific messages that are aimed at target audiences. These messages can be about your company’s environmental capabilities or its recent financial performance. It is essential these ‘image building’ messages are clearly identified and communicated to your customers and potential customers.

Corporate reputation  

Companies with good corporate reputations are trusted. It pays to create trust because people are more likely to do business with you and importantly they are more likely to invest into your company by buying your shares. With a good corporate reputation the trade media, the public, and other companies, and organizations will trust your company in hard times when business conditions are difficult. An added benefit is that companies with good corporate reputations attract and retain better staff. Good people want to work for companies with strong corporate reputations as they believe they will have a better future.

Campaign planning

Once the key messages and desired images have been identified and agreed and to which audiences they should be communicated to, a plan needs to be devised that puts all actions into a workable format. The campaign planning is carried out by Ceejay with the company to ensure that every action in the plan is assigned to people in the company with the skills, the authority and the time to follow the plan through with the Ceejay team.

Effective media communications  

Good relationships with the media are important as media publicity is a powerful tool when it comes to building awareness of your company (your brand) in foreign markets. The reason for this is that media publicity is usually linked to newsworthy events or technologies which make it more interesting and useful than company brochures and websites. That added value, that additional credibility, is because of the implied endorsement by the editor of the magazine.

However, will you or other key personnel have the time to do all of the media publicity work that is needed and will it work well for your company? If not, consider hiring an outside media communications company that understands your industry. The media professionals in this media agency will save you time and money as it will be far more successful in communicating your company’s key sales and marketing messages to the journalists and editors than your company will, because they already have established media relationships. 

 Crisis management

Even in the best managed businesses things can and do go wrong! How to handle the PR needs during a crisis is an essential PR skill. A well managed crisis can result in enhancing your company's image rather than damaging it. A competent media agency will be able to assist you with ensuring your company is ready for all situations – good or bad.

It is vital that there is a plan for every contingency and that your company is ready to respond proactively. Do not limit training to head office staff, if a crisis happens in another location, staff there will have to cope with it, in the short-term. Plan and train for every eventuality.