2. Media Relations

Communicate with the power industry in China

We can assist with your company marketing into China’s power industry. We have the network and the contacts to support your company’s marketing communications aims.

Strategies

With our contacts in China, we are able assist your company in developing effective strategies to reach and communicate with the country’s power & energy industries. We can produce a marketing mix which will support your business plan for China.

Materials

We understand Chinese business methods and are aware of the types of materials that will present your company to the country’s power and energy entrepreneurs. We can conceive and create marketing material which will present your company’s technologies, products and services to this rapidly developing market.

Promotional material

Ceejay specialises in creating promotional material for marketing to the power business community in China, through our network of contacts, we are able to design, write and produce advertisements, brochures, direct marketing materials, graphics and materials for exhibitions in China.

Trade media

The editors of the power and energy trade media in China are looking for stories from international companies. We have established many effective contacts with these high circulation journals and can communicate with them on your behalf

For the Chinese trade media, we are already writing many press releases and stories for our clients in this sector. We create the press releases and stories in English and then, after client approval, we have them translated into simplified Chinese. We then distribute the press material to the trade media and report feedback.

Translation services

English to Chinese and Chinese to English

We have a team of professional technical translators on hand who are well versed in the power and energy sectors. We are able to cope with most technical and engineering based documents. Our translations are welcomed by our clients (both English and Chinese speaking) and are being readily accepted by our media contacts.

Product launches

Every new product or service should be considered for a 'launch' no matter how large or small. Once in launch mode there are many publicity PR options open to the PR team.

Meeting the press

We believe that our clients should meet the journalists and editors who may be writing about their company and its products. These meetings are useful and interesting for everyone attending as they are opportunities to discuss the industry in generic terms as well as company issues.

Media events

Organising formal media visits are an effective way of meeting the media you want to get to know. These visits can follow a number of formats such as site or factory visits that demonstrate your work in action. Your staff need to be briefed on how to optimise these press visits.

Press conferences

Arrange a press conference only when your news is likely to generate considerable media interest. The idea is to bring people together - the media and key representatives from your company - so that you can deal with the announcement and follow up interviews at the same time.

Proactive media relations

By adopting a proactive approach to media relations you will build and enhance your company's profile, thus enabling you to promote products, present your company's point of view, and keep your public informed through the media.